Artist and Gallery
What does an artist
expect from a gallery, and a gallery from an artist? What should change
in the legal, economic and social environment to better this relationship?
An anonymous opinion survey shows that today galleries in the country
often fall short of the expectations by the artists, who would like
the gallery staff to be qualified, innovative and flexible in communicating
with artists and presenting their work to the gallery goers (art buyers)
and spare no efforts seeking to sell their works. The artists expect
a gallery to have a strategy and an image, while the relations with
the artists should be based on contract and respect.
The galleries though, draw an optimistic picture of the situation. They
claim all these aspects that artists find missing in their operations,
are, in fact, characteristic of their work.
This discrepancy might possibly result from the fact, that artists have
too big commercial expectations. Perceiving a gallery as a mediator
between artists work and its buyer, in case of a failure to sell
their work, the artists blame the management of the gallery for inefficiency.
Yet there I percieve some discrepancy of commercial interest. Artists
tend to impose on the gallery prices for their works, ignoring the tendencies
of the art market of which they mostly know close to nothing. Today
the galleries typically accept what the artists offer, instead of setting
their own conditions. Such a strategy does not take a lot of effort
or fantasy. The galleries run by the institutions (such like the Artists
or Photographers Association) are not encouraged for a creative
approach, as their founders supervise their plans and profits.
Though the growing numbers of the galleries and their sustained operations
seem to be sufficient to claim that art market exists in the country,
yet it has been rather sluggish over the ten years of independence.
Galleries and artists are not the sole players here. It is a process
impacted by many factors, above all, the fragile economic situation
in the country, the low consumption power as well as the taste for social
embedded in the consciousness of richer layers of society.