Frankfurto knygų mugė. Lietuvos paviljonas
Valius. Instaliacija "Istorijos puslapiai". 2002. Tarptautinė Frankfurto
knygų mugė, Lietuvos paviljonas
by Rima Povilionytė
success at the International Frankfurt Book Fair has been covered and
praised in almost every national periodical. It has been the highlight
of Lithuanias cultural events in 2002. Different visions of Lithuanias
participation stirred wide discussions, but despite opposition on specifics,
everybody was unanimous in hoping for luck. Luck was late this time.
Even the skeptics could see that it is possible to achieve the goals
The history of the book fair in Frankfurt goes back to the fifteenth
century. In modern times the first fair took place in 1949. The event
was gaining impetus: it developed, expanded and went through many transformations
seeking to accommodate the needs of the professionals. Besides growing
numbers of participants and visitors, it was responsive to new cultural
ideas. Since 1988 the organizers launched the programme of Guest of
Honour, which provides the country invited a chance to introduce national
culture and literature to an international book fans community.
Since the fall of the Berlin Wall, the Frankfurt Book Fair has been
facilitating the integration of the countries in Eastern and Central
Europe into international book trade world.
Lithuania accepted the invitation to be Guest of Honour in 2002 with
the motto "to be continued
" Besides introducing the
wide spectrum of contemporary literature, Lithuania aspired to show
its long and complex historical road and transformation into a modern
country, and future direction towards European cultural context.
Saulius Valius and company "Expobalta" have been trusted with
translating this message into a visual image.
The general view of Lithuanias pavilion dominated by a light,
almost ephemeral, (made of grey metal and transparent white paper) kinetic
installation by S.Valius was one of the most frequently cited photographic
press images. Many times Lithuanian pavilion was characterized as elegant
Two stands arranged at the entrance to the pavilion were dedicated to
Lithuania and Vilnius. Enlarged visual symbols encapsulating separate
themes sent a clear message to every viewer. Virtual pages (company
"Gaumina") offered further reading on Lithuanian history and
culture. Positioned centrally two screens showed faces of Lithuanian
writers (a film by Liudvikas Jakimavičius and Gintaras Makarevičius).
Even such small things as paper "little rabbit" and "Pegasus"
with Lithuanian and German words for different moods as well as table
napkins with life-saving words in Lithuanian contributed to creating
a friendly atmosphere.
The presence of Lithuanian culture was to be felt in every public place
due to inventive advertising. Of accompanying events in Frankfurt, one
should mention Lithuanian photography exhibition, exhibition of contemporary
art, a programme of Lithuanian films and Kęstutis Kasparavičius
Lithuanian books, small catalogues and weighty albums, looked solid
and tasteful even among the most sophisticated ideas of book "packaging".
Lithuanian books were also exhibited on the stand of the Worlds
Most Beautiful Books.